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Fabel Miami Partners with Formula 1 Team, Scuderia AlphaTauri

Fabel Miami Partners with Formula 1 Team, Scuderia AlphaTauri











Fabel, the premier luxury hospitality and lifestyle brand taking Miami by
storm, and Scuderia AlphaTauri, Red Bull’s Formula One sister racing team, are proud to announce
the success of their partnership event held on May 4th, 2023 at Fabel Miami. The collaboration
brought together the worlds of precision, performance, and hospitality creating a unique
experience for customers and fans alike.




“The opportunity to partner with a world class Italian F1 team like Scuderia AlphaTauri has proven
to be a seamless collaboration and is clear we are just getting started,” shares Matthew
Rosenberg. “Their positioning as a premium lifestyle brand on top of their diligent attention to detail
allowed the values of each brand to come through in a weekend of truly unique experiential
offerings. The ideas that our teams have started planning are going to change the way hospitality is
experienced.”




Fabel Miami is known for its exceptional quality and attention to detail, offering a range of luxury
concierge experiences beyond the footprint of Fabel Miami, including world-class dining, off-site
experiences, and curated hospitality. Scuderia AlphaTauri, one of Red Bull’s two Formula One
racing teams, is known for its high-performance cars, innovative technology, and association with
its premium fashion line, AlphaTauri.














The partnership between Fabel and Scuderia AlphaTauri saw the two luxury brands working
together to create the most exclusive experiences for their sponsors and guests. The main event
included a four-course menu curated by Executive Chef Ian Fleischmann, worldclass entertainment
and dancing, all while showcasing the Scuderia AlphaTauri F1 car in the center of the space
offering guests a unique opportunity to get up close and personal with the stunning machine.
Perhaps the most exciting part was the craning in of the vehicle to the second floor rooftop! Fabel
owner, Matthew Rosenberg, along with Scuderia AlphaTauri’s Marketing Director, Fabian Wrabetz,
led the night with Q&A’s from Principal Franz Tost and drivers Nyck De Vires and Yuki Tsunoda.




“Being named after a premium fashion brand, our Scuderia AlphaTauri F1 team is known for being
a lifestyle hub in Formula 1. After our car launch at New York Fashion Week earlier this year, we
were looking for the right way to accentuate the AlphaTauri brand during the Miami F1 Grand Prix.
With Matthew and the Fabel Hospitality Group, we found the perfect partner and hosted a truly
unique night at Fabel Miami together with our drivers, team principal, sponsors and of course
Formula 1 fans. We are looking forward to continuing our collaboration after this successful start,”
commented Fabian Wrabetz, Scuderia AlphaTauri’s Director of Marketing & Communications.




The event held on Fabel Miami’s open-air rooftop restaurant welcomed over 200 VIPs, including
almost 50 of the Scuderia AlphaTauri team. To top it off a few special Fabel guests and partners
were invited for an intimate 12-person trackside tour and dinner with the Scuderia AlphaTauri team
at the Hard Rock Stadium at Miami Gardens.




The partnership between Fabel Hospitality Group and Scuderia AlphaTauri has set a new standard
for unique luxury and performance experiences. Stay tuned for more information on how you can
take part in the next event around the world.














About Fabel Miami:




Fabel is an all-new open-air rooftop restaurant brand by Matthew Rosenberg's award-winning
M-Rad Architecture firm. Named to offer guests a place to create their own enchanted fairytale,
Fabel draws inspiration from the islands of Greece and the beaches of Southern France while
celebrating the energy Miami is known for. The 10,000-square-foot outdoor sanctum opened in
December 2022 in Miami's artistic Wynwood neighborhood. It combines old-world glamour with
high-energy dining. Featuring a Mediterranean-inspired menu, curated by executive chef Ian
Fleischmann, Fabel takes guests on a whimsical journey through its design, gastronomy, fashion,
fragrances and entertainment. While stimulating all of the senses, the restaurant also features a
world-class cocktail program and an extensive wine portfolio with some of the rarest and most
exquisite wines, led by Master Sommelier Christopher Miller.





About Scuderia AlphaTauri:




Scuderia AlphaTauri is an Italian Formula One racing team and constructor. It is one of two Formula
One constructors owned by Austrian beverage company Red Bull, the other being Red Bull
Racing. The constructor was rebranded for the 2020 Formula One World Championship from "Toro
Rosso" to "AlphaTauri" in order to promote the AlphaTauri fashion brand. It was founded in 2005 by
Red Bull founder, Dietrich Mateschitz.




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