Such agencies as Hashtag are propagating digital growth all around the region, from viral chocolate drops to content-first methods.
One such brand is Fix, a chocolate company that is based in Dubai and operates with Instagram and TikTok at its core. Before Fix came on the scene, it had never seemed to consider any traditional means of advertising, such as creating big billboards, advertisements on television, and retail partnerships. Instead, it would put its entire focus on one TikTok video that went viral and precipitated sold-out drops, reposts by influencers, and grassroots activity of the kind that has never struck a conventional advertising note.
If anything, Fix gives a good example of how the trend itself has carried changes on the whole marketing landscape. The use of social platforms for brand-building is now a primary factor in the UAE and other countries. What was once considered supplementary in the marketing arena, social media has now taken center stage. Brands that figure out timing, platform, and content type can garner attention, trust, and growth.
This new trend now begs for a new breed of marketing partner-Social First Agency.
Agencies such as the Dubai-based Hashtag are built for success in this new era, with a strong emphasis on social-first strategies. They internally produce up to sixty short-form videos every month for their clients and sustain the most impact through a combination of content creation, paid strategies, and influencer partnerships.
Hashtag founder Amer Massimi points out,
"From earlier, social media was just a microblogging platform. It is now where people discover brands, form opinions, and even make purchase decisions within the app."
These highly specialized know-how abilities are hard to copy with the in-house teams. With continuous shifts in trends, algorithms, and audience preferences, brands are beginning to enlist specialist agencies that deliver more flexible and visible solutions.
The success of Fix proves that one can build a brand on social media even as a startup. By now, even legacy brands are adopting this approach.
It’s as simple as it gets: In today's marketplace, if you are not building your brand on social media, you're not building it at all.
No hay comentarios:
Publicar un comentario