The Hamden twins, Lauren and Katie, are no strangers to digital fame. With millions of devoted fans and a rapidly growing international profile, the Australian-born media personalities have officially gone global—recently making waves at the prestigious TOKEN2049 Conference in Dubai.
The 24-year-old twins were invited as celebrity guests to what organizers describe as “the premier crypto event” of the year, held in the iconic Madinat Jumeirah. TOKEN2049 welcomed over 15,000 attendees and 4,000 companies, cementing its place as one of the most significant tech and finance gatherings worldwide.
Known for their disruptive presence in fashion, lifestyle, and digital entrepreneurship— including building a six-figure content brand—the twins took part in the event not only as influencers but as emerging voices in the future of creator-led business. Their participation reflects a growing trend: social media entrepreneurs stepping into spaces traditionally dominated by tech and finance professionals.
“It was one of the most impactful events we’ve ever attended,” the twins shared in an interview with Ruthless Media. “The level of talent and innovation at TOKEN2049 was inspiring—and being able to represent ourselves among such an elite crowd affirmed that our voice belongs in global conversations like these.”
The event, known for blending luxury and innovation, featured everything from product demos to VIP hospitality experiences—including shisha lounges, wellness lounges, and culinary showcases. But for the Hamden twins, the real highlight was networking with industry leaders and showcasing how creator economy pioneers like themselves are shaping the future. “Dubai is such a unique and motivating place,” they said. “It reminds us that what we’re building matters—not just as influencers, but as businesswomen and entertainers. We want to keep pushing boundaries in both the fashion and media industries.”
The twins are currently in development on a new YouTube docu-reality series, which is being produced by Diversity Entertainment in collaboration with TSMA Consulting. The project is positioned to follow their transition from online icons to full-fledged media entrepreneurs, offering a candid look at their careers, global travels, and evolution in the entertainment industry.
As they head to Bali for some well-earned “twin time,” Katie and Lauren’s momentum shows no signs of slowing down. With appearances on red carpets, in luxury campaigns, and now at world-class summits like TOKEN2049, the Hamden twins are building more than just a brand—they’re defining what it means to be next-gen global influencers.
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