Written by Rhiannon Frater
By the time most entrepreneurs were still planning their first ventures, MRJADE had already flipped his first plot of land. Born as Jade Şen in Düsseldorf to Turkish parents, he grew up between two worlds: the structured environment of Europe and the intuitive culture of Anatolia. Today, as the founder of MRJADE Holding and the driving force behind an expanding portfolio of international investments, he is known for bold decisions, luxury cars, and rapid execution. But behind the headlines lies a story of long-term vision, calculated risk, and instincts honed through experience.
From Land to Legacy: The Rise of a Real Estate Architect
MRJADE's success didn't happen overnight. In his early twenties, he began investing in Turkish real estate by acquiring undervalued land before zoning approvals were granted. Once the permits were secured, he would resell them at five to ten times the original value. This strategy became the foundation of his capital growth. For him, it was never just about property. It was about timing, leverage, and understanding political and urban trends before they became public knowledge.
By 2025, that early momentum had evolved into a €72 million global real estate portfolio, including:
- 20 luxury villas in Bodrum
- A Bosphorus-front estate in Istanbul
- 50 hectares of land near Istanbul Airport, valued at €22 million
- Apartments in Paris, Monaco, Dubai, New York, and Los Angeles
- Multiple commercial buildings across Germany
These weren't just assets. They were strategically placed investments that balanced currency exposure, political changes, and lifestyle appeal.
Between the Wheel and the Whiteboard
As his business scaled, so did his lifestyle. But every choice was intentional. His collection of seven iconic cars became more than a hobby. They turned into a form of therapy. “Driving is where I sort my thoughts,” he says. His 1940 Mercedes-Benz 170 and 1976 230.6 serve as living memories, while the Ferrari and Lamborghini models offer clarity through speed. “The faster the car, the quieter my mind.”
This blend of personal satisfaction and professional focus explains how he makes decisions that would take others months of deliberation.
Brewing the Future: Why MRJADE Chose Coffee in Dubai
In early 2024, after years of success in real estate and hospitality, MRJADE searched for his next venture. The inspiration didn’t come from a boardroom but from his daily coffee ritual. What started as a routine had evolved into a sensory moment of focus—an experience shared globally.
Dubai, with its unique mix of luxury, tourism, and entrepreneurial energy, was the ideal launchpad. Within months, MRJADE Coffee opened its flagship location in the UAE. It combined Turkish cultural roots with the aesthetics of third-wave coffee. The café became more than a business. It reflected MRJADE’s personal brand—elegant, international, and ambitious.
The Entrepreneur’s Compass: What Guides His Next Moves
What sets MRJADE apart is not just his success but how he stays aligned with his values. Every decision he makes is filtered through three guiding questions:
- Emotional intelligence – Does this energize me?
- Economic leverage – Does it create real value or just move it?
- Cultural relevance – Will people connect with this beyond profit?
His ability to read markets and moments is powered by a lifestyle that merges high pressure with deep passion. This mindset has helped him stay not just current but consistently ahead
The Story is Still Accelerating
MRJADE has built a life that spans continents and industries, yet he operates with the same hunger and sharp focus he had as a young man in Düsseldorf. Always observant, always timely, always planning his next move. His story is far from finished. In fact, the next chapter may already be brewing.
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