Just a few short weeks ago, Invesco Asset Management released its annual report on the investment landscape in the Middle East, revealing that key players across the region are now being more cautious and strategic as they face global volatility, inflation pressures, and growing barriers to international trade. This news signals a significant realignment, especially for the Gulf, where sovereign wealth funds have historically adopted an ambitious and aggressive approach to both domestic and foreign investment.
Yet, even as caution and prudence gain prominence in the Middle East, visionary economies and business leaders are staying true to the principles of innovation and ambition that have propelled the region onto the global stage. History makes it clear: the Gulf’s remarkable ascent was never built on timidity, but through a willingness to invest boldly in the future, often when others hesitated.
Today, this ethos remains visible in a series of landmark investments shaping the Gulf’s future. The UAE recently announced a massive $1.4 trillion, 10-year investment plan focused on AI, infrastructure, semiconductors, energy, and manufacturing, underscoring a strategic ambition to diversify the economy and lead in technology. Meanwhile, Saudi Arabia’s Aramco has revealed plans to invest between $52 and $58 billion in 2025 alone, targeting expansions in natural gas production and energy infrastructure to secure long-term growth and global competitiveness.
The lesson for the region’s young entrepreneurs is clear: cycles of caution are inevitable, but they must never be equated with retreat or self-doubt. The recent report from Invesco should remind us that strategic thinking and prudence must exist alongside visionary courage. Perseverance—and a bullish belief in the potential of new ideas—remains the single most important factor in turning uncertainty into opportunity.
But lessons are only as good as those who teach them, and rising leaders in the Gulf and across the world must see examples of such perseverance to believe it. As it happens, one such example is gaining unique visibility – the accomplished Nigerian billionaire Femi Otedola. His new book, ‘Making It Big’, has been making waves in Africa and beyond, due in large part to the authors prominent profile and public successes.

Although Otedola’s path began far from Gulf skyscrapers, his story is a masterclass for any ambitious leader seeking to thrive in the face of adversity. As the man who transformed Forte Oil PLC into one of Nigeria’s highest performing companies and a destination for high-level investment, Otedola has repeatedly made his mark in country’s energy industry, having also founded the highly successful Zenon Petroleum and Gas Ltd along with other enterprises in shipping, real estate and finance.
With a renowned ability to reinvent himself and overcome new obstacles, Otedola’s book – which has just launched worldwide on August 18th- gives an inside look at the tumultuous but rewarding path to becoming one of Africa’s top business magnates and billionaires. Far more than a recounting of deals and numbers, ‘Making It Big’ is packed with powerful personal experiences, important lessons, and a distillation of the mindset required to persist through upheaval.
Already, African business leaders and prominent policymakers have celebrated the headline-making title, with endorsements from Ngozi Okonjo-Iweala (Director General of the WTO), Aliko Mohammad Dangote GCON (President and Chief Executive of Dangote Group), Dr Akinwumi A. Adesina (President of the AFDB), and Prince Samuel Adedoyin (Founder and Chairman of the Doyin Group). Surely, it can also serve as valuable resource for entrepreneurs in this region that strive to reach similar heights.
After all, as the Middle East treads this new era of innovation and investment with prudence, the example of those who have “made it big” by staying bold and adaptive should serve as a guiding light. The road ahead may be unpredictable, but it’s paved with opportunity for those willing to dream, invest, and persevere.
If you want to learn more about the principles and philosophies that have driven one Africa’s top business leaders, and helped him thrive amongst challenging odds and uncertain landscapes, secure your copy of “Making It Big” at makingitbigbook.com or www.amazon.com, as well as select bookstores worldwide.
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