Written by Daniel Fusch
In a business world where LinkedIn is often treated as an online résumé, Lara Acosta views it as something entirely different: a dynamic marketplace for ideas, connections, and opportunities. Her perspective challenges the assumption that success on the platform is about luck or being naturally interesting. Instead, she believes it comes down to mastering its mechanics, showing up consistently, and sharing stories people cannot scroll past.
Acosta’s own story supports her approach. In 2022, she was an unemployed graduate exploring her next move, even considering a master’s degree. Out of curiosity, she downloaded LinkedIn. That decision began a period of daily experimentation; posting, commenting, and tracking what sparked engagement. Within a year, she had become the number one female creator on LinkedIn, building an audience in the hundreds of thousands and founding Literally Academy. This platform has since helped more than 1,000 professionals grow their personal brands.
From No Audience to Global Reach
Acosta’s early days on LinkedIn were marked by trial and error. She began with no followers and no experience creating content for the platform. A single interaction, commenting thoughtfully on another creator’s post, led to two inbound leads and hundreds of likes, despite her not posting anything herself. It was a lesson that visibility can come from strategic engagement as much as from publishing.
Her growth was driven by systems. She built a “swipe file” to store content ideas, posted daily, and focused on clarity over jargon. These methods now form part of the training at Literally Academy, where she teaches professionals to develop content strategies that hook readers in the first three seconds.
Intentional Networking
One of Acosta’s signature approaches is what she calls the “sniper method.” Rather than connecting indiscriminately, she encourages identifying and building relationships with specific individuals who can create meaningful opportunities. This method has proven particularly effective for clients expanding into new regions, including the Middle East, where personal introductions and trust are vital to business success.
Strategies that Deliver Measurable Impact
Through Literally Academy, Acosta has helped clients generate more than 165 million impressions and over £4.25 million in revenue across 21 countries. The academy’s curriculum focuses on practical tools for LinkedIn growth, personal branding, and social media marketing. It equips clients to create content that attracts attention, builds authority, and leads to measurable results.
Her success is not limited to Western markets. As demand for high-quality LinkedIn growth strategies increases in the Middle East, Acosta has adapted her methods to local business cultures, combining platform mechanics with region-specific networking practices. This has allowed her clients in the region to strengthen their brand visibility and open new revenue channels.
Looking Ahead
Acosta sees the future of Literally Academy as global, with an expanded focus on helping entrepreneurs, executives, and creators in emerging markets build influence without sacrificing authenticity. Her philosophy remains consistent: you do not need to be the loudest voice on LinkedIn, but you do need to be the most intentional.
For those looking to build a personal brand, her message is clear. Start small, focus on the right relationships, and share stories that stop people mid-scroll. As her own career shows, consistent action and a clear content strategy can take you from having no audience to leading meaningful conversations on a global stage.
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