Fashion Steps into Real Estate: ANAX and ELLE Redefine Dubai Luxury Living
Dubai’s ever-evolving skyline welcomes its latest icon of design and sophistication with the launch of ELLE Residences Dubai Islands — a partnership between ANAX Developments and the globally renowned fashion and lifestyle brand ELLE, owned by France’s Lagardère Group.
Unveiled in a glittering event that felt more like a couture premiere than a property reveal, the project signifies ELLE’s first venture into the Middle East’s branded residences market. Scheduled for completion in Q3 2027, it promises to merge architectural artistry with the timeless allure of the ELLE aesthetic.
Designing the Future of Branded Living
Following ELLE’s debut residential tower in Miami, the Dubai Islands project cements the brand’s global expansion into lifestyle real estate. ELLE Residences aims to redefine what it means to live in style, transforming everyday spaces into curated expressions of fashion, beauty, and culture.
“Dubai thrives on creativity, ambition, and global appeal — and that’s exactly what ELLE Residences represents,” said Satish Sanpal, Founder and Chairman of ANAX Holding. “This partnership isn’t only about bringing an international name to the region; it’s about crafting homes that embody the rhythm of life here — bold, connected, and constantly evolving.”
Architecture with Emotion
The development will feature 91 luxury apartments and 7 townhouses, priced between AED 3,200 and AED 3,600 per sq ft. Each residence is designed for privacy and elegance, complete with panoramic Gulf views. Interiors by The One Atelier and architectural consultation by ARQUINAUT ensure a perfect fusion of sophistication and artistry — from sculptural fireplaces to bespoke wallpapers and marble detailing.
For Constance Benqué, CEO of ELLE International and Lagardère News, the project represents a natural evolution for the brand. “ELLE has always stood for innovation, style, and cultural relevance,” she said. “Dubai’s rise as a global luxury hub makes it the perfect location for this next chapter. ELLE Residences will set a new benchmark for branded living — one that celebrates joy, individuality, and a modern spirit.”
Luxury Reimagined: From Wellness to Lifestyle
Conceived as a wellness-driven community, ELLE Residences Dubai Islands will feature rooftop pools, private spas, yoga decks, and landscaped gardens. Residents will enjoy 24-hour concierge and valet services, social lounges, and curated spaces that mirror the editorial polish of ELLE magazine itself.
“ELLE Residences offers direct beachfront access, sweeping sea views, and proximity to cultural and retail destinations,” said Ravi Bhirani, Managing Director of ANAX Developments. “It’s where fashion, lifestyle, and real estate converge — a symbol of Dubai’s next era.”
A Launch That Felt Like a Red-Carpet Premiere
The grand unveiling brought together a constellation of regional and global stars, including Nancy Ajram, Nora Fatehi, and Sidharth Malhotra, highlighted by a dazzling runway show from Manish Malhotra. The event underscored one clear message: in Dubai, luxury real estate is not just about living — it’s about identity.
Fashion, Real Estate, and the Future of Lifestyle Branding
As the world’s major media houses explore the frontier of lifestyle licensing, projects like ELLE Residences exemplify the next wave of brand evolution. For Lagardère, it’s a move from publishing and fashion into immersive living — expanding brand equity from page to place.
For Dubai’s developers, it represents an opportunity to fuse emotional capital with architectural ambition, offering buyers not just a property but a feeling of belonging. As sales open for ELLE Residences Dubai Islands, one truth stands out: the future of luxury living is experiential, emotive, and unmistakably brand-led.
In a city built on vision and velocity, ANAX and ELLE have created more than residences — they’ve set the stage for the next great story in luxury real estate.
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