Written by Will Jones
In 2019, Dubai stood as a testament to the power of vision, ambition, and progress. A city that was once a vast desert had, within a few decades, grown into a global hub of innovation and luxury. At the heart of this transformation was the emergence of VALUSIS, a watchmaking brand born from the same ambition that reshaped Dubai's skyline. Today, VALUSIS is not only recognized for its exquisite timepieces but also for the connection it shares with the city that serves as its foundation.
VALUSIS embodies the essence of Dubai, a place where tradition and modernity converge to create something truly exceptional. The brand’s story is not just one of success; it’s a story of a legacy rooted in the dynamic spirit of Dubai, a city that continues to inspire and redefine the possibilities of the future.
Dubai – The City of Vision
When VALUSIS was founded, Dubai was already gaining global recognition for its ability to transform seemingly impossible visions into reality. Once a barren desert, the city was rapidly becoming a symbol of innovation, growth, and the ultimate manifestation of ambition. From its towering skyscrapers to its bustling industries, Dubai stood as a reflection of what vision, perseverance, and innovation could achieve.
VALUSIS was born within this environment, a city that thrives on pushing boundaries. The brand's creation was not an accident, nor was it simply a business venture. It was a direct response to Dubai’s powerful legacy of reinvention, offering a fresh approach to luxury watchmaking. In a place that exemplifies how to build from the ground up, VALUSIS saw an opportunity to blend Dubai's forward-thinking mentality with the art of traditional watchmaking.
A Brand Steeped in Heritage and Innovation
VALUSIS's mission from the very beginning was clear: to offer luxury watches that didn’t rely on inflated price tags but instead focused on exceptional craftsmanship and quality. The brand’s philosophy was shaped by an awareness of the evolving nature of the watchmaking industry and the rising influence of Dubai. While other brands kept increasing prices without improving quality, VALUSIS made a deliberate choice to stay true to the art of watchmaking, without compromise.
This commitment to accessible luxury, combined with modern craftsmanship, quickly set the brand apart. VALUSIS was more than just a company; it became a reflection of Dubai's ethos, where quality is never sacrificed, and innovation is always embraced. Just as Dubai rapidly developed into a modern marvel, VALUSIS transformed from an ambitious idea into an industry leader known worldwide for its exceptional timepieces.
Crafting Timepieces with a Legacy
At the core of VALUSIS is a deep understanding that luxury isn’t defined by the highest price but by the artistry and precision involved in creating each piece. The brand's connection to Dubai is not only evident in its origin but also in the way VALUSIS blends modern technology with the time-honored craft of horology. Dubai’s rapid growth is echoed in VALUSIS’s fast-paced evolution, from conceptual designs to award-winning timepieces, both pushing boundaries while remaining grounded in heritage.
VALUSIS’s Complications epitomize this unique fusion of tradition and innovation. These intricate watches represent not just technical mastery but a reflection of the city’s determination to achieve excellence. Each component is carefully crafted by artisans who, much like Dubai itself, continually strive to set new benchmarks. Every movement, every design element, and every fine finish is a testament to the legacy of both the brand and the city that inspired it.
From Concept to Creation: A Dubai Legacy
In keeping with the innovative spirit of Dubai, VALUSIS watches are more than just products; they are a journey in themselves. The brand’s design process begins with hand-drawn sketches, which are then transformed through precise 3D modeling before being brought to life by master watchmakers. Every watch crafted at VALUSIS reflects the dedication to excellence that Dubai is known for, as the team focuses on every detail to ensure the final product stands as a true legacy.
This process isn’t just about creating a timepiece, it’s about creating a lasting symbol of craftsmanship and precision. From concept to creation, every step is executed with meticulous attention to detail, ensuring that every watch reflects the values of both the brand and the city of Dubai.
Rare Handcrafts for a Global Audience
VALUSIS’s connection to Dubai goes beyond just its location, it’s in the precision and attention to detail that defines every piece. Each watch is not just assembled but meticulously hand-finished, ensuring that every detail meets the highest standards of performance and durability. Dubai, known for its world-class infrastructure, is mirrored in the way VALUSIS delivers excellence with each and every timepiece.
From the company’s workshop in Dubai to its shipping facilities in the United States and Europe, VALUSIS ensures that every watch is delivered to customers with the same care and attention that went into its creation. Today, the brand has more than 50,000 satisfied customers worldwide, each experiencing the same exceptional service and dedication to quality.
Industry Recognition: Excellence Confirmed
In 2025, VALUSIS’s commitment to craftsmanship and accessible luxury earned formal recognition on a global stage. The brand was named the “Best Affordable Luxury Watch Brand of 2025” by Evergreen Awards, a prestigious and highly selective authority within the luxury and innovation sector. This distinction underscores VALUSIS’s ability to deliver exceptional quality, refined design, and enduring value without compromise. The award announcement is now live on EvergreenAwards.com, further solidifying VALUSIS’s position as a leading force in modern watchmaking.
Learn more here: evergreenawards.com
The Pinnacle of Watchmaking
VALUSIS’s Complications are the pinnacle of the brand's watchmaking expertise. These intricate timepieces showcase the highest level of craftsmanship, where every component is carefully polished and assembled. Like Dubai, which continually strives to innovate and set new benchmarks, VALUSIS uses the most advanced tools and techniques to create timepieces that are both visually stunning and technically flawless.
What sets these watches apart is not just their functionality but their elegance, an elegance that speaks to the rich heritage of traditional watchmaking while embracing modern precision. The legacy of Dubai’s ambition lives on in every Grand Complication crafted by VALUSIS.
The Legacy Continues
VALUSIS isn’t just a watch brand; it’s a legacy, one that is deeply rooted in the spirit of Dubai. It’s a brand that reflects the city’s commitment to innovation, precision, and excellence. From the beginning, VALUSIS has drawn inspiration from the very essence of Dubai, and as the city continues to evolve, so too will the legacy of VALUSIS.
Each timepiece crafted by VALUSIS is a symbol of the city’s bold vision, a vision that continues to inspire not only those in Dubai but around the world. The brand’s connection to the city is more than just its birthplace; it’s the heart of its mission to create timepieces that embody the spirit of innovation and craftsmanship.
For those who seek not just a watch but a legacy, VALUSIS offers a glimpse into the future of luxury timekeeping, one that’s as timeless as the city that inspired it.
For more information and to experience the craftsmanship of VALUSIS, visit VALUSIS’s official website.
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