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Written by Dubai Weekly Editorial Team


Aston Martin has long operated at the intersection of performance engineering and refined aesthetic identity. Now, through an expanded partnership with Timex, the iconic British marque is extending that philosophy into the realm of everyday wearables — delivering a watch and accessories collection that translates motorsport precision into a format built for the modern professional.

The collaboration signals a deliberate lifestyle expansion strategy, one increasingly common among premium automotive brands seeking to deepen consumer loyalty beyond the showroom. For Aston Martin, this partnership is less about diversification and more about reinforcing a coherent brand world — one where motion, craftsmanship, and controlled elegance govern every touchpoint.

The TKS: A Timepiece Built Around the Language of Speed

At the core of the new release is the TKS watch collection, a racing-inspired series designed around the concept of "enduring motion." The line draws its visual and mechanical vocabulary directly from high-performance automotive instrument clusters — not as a decorative exercise, but as a genuine design philosophy rooted in function and form.

The flagship TKS in IP Podium Green anchors the collection with a 42mm stainless steel case and coordinating bracelet, powered by a multifunctional Japanese movement. The dial construction is notably layered, featuring dashboard-style recessed sub-dials positioned at 3 and 9 o'clock, alongside a hexagonal 24-hour counter — a detail that rewards close attention without overwhelming the overall composition.

A defining visual element is the Lime Essence central stripe, which runs continuously across both the dial and bracelet, creating a sense of uninterrupted momentum. Faceted hands and applied markers echo the machined surfaces of automotive components, reinforcing the collection's engineering narrative in a way that feels considered rather than literal.

Technical Specifications and Variant Range

Beyond aesthetics, the TKS is engineered for practical durability. Water resistance to 100 meters and sapphire-coated mineral glass position these pieces as legitimate daily companions rather than purely display items — a distinction that matters for a collection targeting active, internationally-mobile professionals.

The collection is offered across several refined configurations. Buyers can choose between a silver case with Bertelli Green strap, a gunmetal case with blue silicone, and premium editions featuring IP Podium Green or IP Black bracelets — each variant calibrated to suit different style registers, from boardroom to track day. Pricing ranges from $240 to $350 USD, placing the collection firmly within the accessible luxury segment where design pedigree carries measurable value.

The TKS2 Bracelet: Completing the Lifestyle Offering

Rounding out the collection is the TKS2 bracelet, crafted from braided nappa leather and finished with custom stainless steel buckles engraved with Aston Martin's signature wing motif. Retailing at $110 USD, the accessory extends the collection's reach to consumers who want a point of entry into the Aston Martin lifestyle ecosystem without committing to the full timepiece investment.

It is a strategically intelligent addition. By creating a tiered product architecture — from the bracelet through to the flagship watch — the collaboration maximizes the range of consumer touchpoints while maintaining a consistent design language throughout.

Positioning Within the Broader Luxury Lifestyle Market

This release arrives at a moment when automotive-lifestyle crossover collections are gaining significant commercial traction globally, particularly across markets in the Gulf, Southeast Asia, and Europe. Consumers in these regions increasingly seek brand extensions that reflect both aspiration and taste — and Aston Martin's collaboration with Timex is well-positioned to capture that demand.

What distinguishes this partnership from comparable brand licensing exercises is the degree of design integration. The TKS collection reads as a coherent product, not a co-branded marketing exercise. The automotive references are woven into the architecture of the watch itself rather than applied superficially, which is precisely the standard that discerning buyers in 2026 have come to expect from premium lifestyle collaborations.

For Aston Martin, the strategic value is clear: each TKS worn on a wrist is a portable expression of the brand's performance identity, worn daily in environments far removed from a dealership or a racetrack. For Timex, the partnership lends a layer of premium positioning to a heritage watchmaking name with genuine global reach. The result is a collaboration where both parties bring meaningful equity to the table — and where the product itself is strong enough to justify the conversation.