Sports sponsorships and brand partnerships are frequently used by online brokerages to increase visibility. Firms frequently align themselves with major sports teams, individual athletes, or community programs to raise brand visibility and engage with specific demographic groups. These arrangements can range from multi-year club sponsorships to short-term collaborations with high-profile personalities. The effectiveness of such partnerships is typically measured by brand exposure, audience reach, and alignment with the firm's target market. Sponsorship durations vary, with some extending across several seasons while others are one-off initiatives tied to specific campaigns or events. The costs involved are generally disclosed only in aggregate marketing expenditure, making individual deal valuations difficult to ascertain from public records.
Industry awards represent another facet of brand positioning within the brokerage space. Awards are conferred by financial publications, forex industry bodies, technology reviewers, and trading platforms themselves. Categories typically include customer service, innovation, trustworthiness, platform functionality, and analytical tools. While some awards are judged by panels of industry experts, others are based on user votes or algorithmic performance metrics. The proliferation of award programmes has led to varying standards of credibility, with some carrying more weight among traders than others. Over the past decade, ThinkMarkets has received both sponsorships and award recognition.
Between 2021 and 2023, ThinkMarkets served as the official global trading partner of Liverpool Football Club. This two-year partnership placed the brokerage's brand alongside a Premier League club, and provided ThinkMarkets with digital assets, club hospitality, and matchday sponsorship, offering international brand exposure through one of the game's most widely followed clubs. The sponsorship concluded in 2023 and has not been renewed. In 2019, ThinkMarkets launched the Think2020 program in collaboration with Australian cricketer Glenn McGrath. The initiative included financial literacy and health education workshops for youth groups in London and Sydney, combining the firm's educational mission with community outreach. From 2018 to 2019, ThinkMarkets partnered with British boxer Amir Khan, conducting youth-focused masterclasses in selected UK cities, using Khan's profile to engage younger audiences and promote financial awareness alongside sporting discipline. Collectively, these sponsorships spanned five years (2018 to 2023) and involved three distinct sporting personalities across cricket, boxing, and football, reflecting a diversified approach to brand engagement.
ThinkMarkets and its proprietary platform have attracted industry recognition over a number of years. In 2012, Trade Interceptor, the mobile charting and trading app later acquired by ThinkMarkets in 2017 and rebranded as ThinkTrader, won the Best Mobile Platform award from Forex Magnates, now Finance Magnates. Recognition has continued in more recent years. In 2024, TradingView named ThinkMarkets Best Newcomer. In December 2024, TechRadar awarded ThinkTrader the title of Best Trading App for Analysis, while Investors' Chronicle, published by the Financial Times Group, recognised ThinkMarkets as a leading Spread Betting Provider. In January 2026, ThinkTrader received the Best Trading App award from CompareForexBrokers.com, and TradingView named ThinkMarkets Europe's Best Forex and CFD Broker 2025. The firm has also received coverage in Global Banking & Finance Review, which noted the expansion of its regulatory licences and trading presence across more than 165 countries.
Taken together, ThinkMarkets' sponsorships and awards reflect a brand strategy that has combined high-profile sports partnerships with platform and product recognition spanning more than a decade.
Read more: www.thinkmarkets.com
Disclaimer: The content of this article is for informational purposes only and should not be interpreted as financial advice. Readers should consult a qualified financial professional before making any investment or financial decisions.
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