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In The Luxury Hospitality Industry The Name Bernardo Santillana is Synonymous With Effective Leadership.

In The Luxury Hospitality Industry The Name Bernardo Santillana is Synonymous With Effective Leadership.

A passionate commercial strategist and an avid traveler at heart, Bernardo Santillana has become a respected professional who inspires others by example.

As the Corporate Commercial Director for the Mexican market at leading luxury hospitality company RCD Hotels, he actively manages and oversees a team of highly accomplished sales executives who have contributed to the company´s growth and consolidation as a major player in an extremely competitive market segment, even throughout critical times such as the pandemic.

Bernardo Santillana Rousselon has been in the hotel sector for 27 years, he currently works as Corporate Commercial Director of RCD Hotels® for the Mexican market. The Marketing and merchandising company for luxury properties in Mexico, the Caribbean and the US, including Hard Rock Hotel & Casino Punta Cana (the world's first all-inclusive Hard Rock Hotel) in the Dominican Republic; Nine properties in Mexico: Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya and Hard Rock Hotel Los Cabos, Nobu Los Cabos, UNICO 20° 87° HotelRiviera Maya -the first all-inclusive luxury concept- and the most recent Residence Inn by Marriott® openings in Merida, Cancun and Playa del Carmen; as well as Nobu Hotel Chicago in the United States of America, he is currently the Marketing Director of the MPI Mexican Caribbean Chapter 2021-2022 and was a founding member of the same chapter 2019-2021 as VP of Marketing.

Recently, Mr. Santillana was recognized as one of the 10 “Mice Leaders | Best of the Best of the MICE Industry 2022” at “The event planner’s readers choice awards” presented by the prestigious MDC Magazine.

“I consider myself a tenacious person who doesn´t rest until my goals have been achieved” -Santillana states when asked how he views himself.

Hard Rock Hotel Los Cabos (courtesy)

Focused on accomplishing a consistent level of excellence across all operational areas within his department, the charismatic executive has also doubled down on his commitment to empower his team of collaborators, by setting an example of impeccable work ethic and true empathy for his team members, colleagues and every guest at each of RCD hotels’ properties, Bernardo Santillana has earned the respect and support of other leading members of the hospitality industry.

By implementing successful, groundbreaking strategies he has been able to help position some of the best known brands across the hospitality industry, all of which have experienced a surge in discerning Mexican travelers, so much so that oftentimes bookings must be secured months in advance.

UNICO 20°87° Hotel Riviera Maya (courtesy)

In times of rapid industry changes, only a select few can stay ahead of the curve and continue to innovate, challenge the market and deliver top of the line results, not only within the industry, but across every major commercial vertical.

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