Written by Will Jones
Over the course of the past several decades, the field of marketing has evolved alongside technological advancements. Not only has this happened because of the potential of the new tools and applications that new technology has afforded marketing teams, but also out of necessity. To keep up with the competition, continue to reach consumers in relevant ways, and cut through the noise of a crowded marketplace, marketing tactics have had to change drastically in the modern digital age.
The Interview as Marketing
The difference between classical marketing and modern marketing efforts is perhaps most succinctly demonstrated in the chasm separating traditional interviews with modern interviews. An interview is a pillar of marketing tactics and has been for decades. There is no better way to convey to consumers what a product or work is all about than to get someone prominently involved in it to step into the limelight and speak about it themselves. In a pre-Internet era, interviews were largely straightforward and survived solely on audience interest in the subject and the strength of the conversation itself. However, in the modern digital age, that has shifted dramatically.
Now, far and away the most popular interview formats are those that come with internet-ready, viral gimmicks. Whether it be a celebrity heating spicy wings, playing with dogs, or replying to popular Google searches, modern interviews are not so much about the actual conversation being held but more about seeing the celebrity subjected to these extraneous circumstances.
Traditional vs. Modern Marketing Tactics
In many ways, this is indicative of how marketing itself has shifted over the course of the past several decades. While the argument could be made that late-night talk show segments popularized this modern interview template, it was the utilization of the internet that led to them truly taking off. Short clips from these interviews could go viral, be used as memes, and generate far more online traffic for the interview, company, and product as a whole as a result.
These tactics don’t aim to generate marketing buzz specifically for the product the person in question is advertising, but rather to build buzz around the person that then indirectly leads audiences back to their product. It is a potent encapsulation of the complex and fraught landscape of modern marketing. To navigate this terrain, you would be better off working with an expert in the field, such as Influize, a full-service digital agency specializing in digital marketing and development.
About Influize
Influize is a well-established full-service digital agency, possessing significant experience in all key digital channels, such as social media, content marketing, paid media, SEO, and website/app development. As an AI-first agency, it is dedicated to automation and the incorporation of AI throughout all digital platforms, enabling clients to enhance their efficiency and accelerate growth.
AI is integrated into the team’s strategy, encompassing personalized outreach, content creation, performance monitoring, and smart customer paths. This innovative mindset not only distinguishes them but also keeps their clients at the forefront of a rapidly evolving digital marketplace.
Closing Thoughts
Navigating the modern world of digital marketing can be extremely difficult, as it has changed so much in such a short time. Fortunately, Influize has the experience and expertise to guide clients to online success. The team has successfully delivered campaigns for brands across various sectors, combining creative strategy with technical expertise to drive measurable results. Visit the website today to learn more about how they can serve you!
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