The Global Skims Debut Lands in Dubai
Kim Kardashian’s billion-dollar shapewear brand, Skims, is officially opening its first-ever global flagship store — and it’s happening right here in the UAE. The highly anticipated launch at Mall of the Emirates marks the brand’s first physical retail space outside the United States, a move that solidifies Dubai’s status as a global fashion and luxury hub.
Forget shopping sprees during international holidays — now you can find all the viral Skims essentials without leaving the country. From the iconic sculpting bodysuits to the buttery-soft loungewear, and even the recently launched men’s line, the Dubai store promises a full Skims experience in one stylish space.
What to Expect Inside the Store
This isn’t a temporary pop-up. Judging by the high-end store hoardings, Skims is here to stay. Expect to find the brand’s neutral-tone staples that dominate social media: contouring bodysuits, seamless shapewear, casual loungewear, and elevated basics for men. Yes, the price point is above your average Uniqlo haul, but fans say the quality more than justifies the splurge.
And then there’s the internet-famous Seamless Sculpt Face Wrap — an unconventional beauty tool that’s stirred both fascination and memes. The skin-tight wrap claims to "snatch" your jawline while unintentionally channeling horror movie aesthetics. Even Oscar-winner Anthony Hopkins had his fun, spoofing the look in a now-viral clip.
Why Dubai Was Chosen for the First Skims Store
Until now, local fans had to rely on online orders through regional luxury platforms like Ounass. But this move puts Dubai at the forefront of Kim Kardashian’s global retail strategy. Opening the first standalone store in Mall of the Emirates isn’t just symbolic — it’s a business-savvy decision that aligns perfectly with Dubai’s reputation as the Middle East’s luxury retail capital.
Of course, with premium branding comes a premium price tag. In the U.S., Skims items start at $40, but regional pricing is expected to carry a markup. Think of it as a Kardashian tax — a small price to pay for instant waist-cinching gratification.
When Can You Shop?
An official opening date has yet to be announced, but the anticipation is already building. The buzz around the launch — both online and offline — suggests that Skims is about to become one of the most talked-about fashion stores in the UAE. Whether you're genuinely seeking comfort-focused design or simply curious about trying on that face wrap for a laugh, one thing’s certain: this retail launch is impossible to ignore.
And yes — it’s okay to be excited. After all, the hype is no longer overseas. It’s happening right here in Dubai.
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