Written by Jon Stojan
The UAE’s sparkling wine scene has welcomed a fresh new arrival with the official launch of Lillie James Prosecco, a premium Italian Prosecco designed for modern, health-conscious consumers. Now available in the capital, the brand marks its Middle East debut with sales at House of Grapes, Abu Dhabi, with expansion into Dubai and Ras Al Khaimah set to follow shortly.
As consumer preferences increasingly shift toward mindful drinking and cleaner labels, Lillie James Prosecco positions itself as a compelling alternative to traditional high-sugar, high-calorie Prosecco brands. Crafted in Italy using organic grapes, the Prosecco is certified organic, vegan-friendly, and carefully produced to deliver a low-sugar and low-calorie profile—without sacrificing flavour or quality.
Unlike many lighter sparkling wines that reduce alcohol content to cut calories, Lillie James Prosecco has not compromised on strength, maintaining a well-balanced 11.5% ABV. The result is a crisp, elegant Prosecco that retains its celebratory character while aligning with a more wellness-focused lifestyle.
Industry observers note that the UAE’s sophisticated wine market is increasingly open to premium products that combine quality, transparency, and health awareness. Lillie James Prosecco’s launch reflects this evolution, offering consumers a refined sparkling option suited to social occasions, dining, and mindful enjoyment.
With its initial availability at House of Grapes in Abu Dhabi and imminent rollout across Dubai and Ras Al Khaimah, Lillie James Prosecco is poised to become a standout choice for those seeking a cleaner, contemporary take on one of the world’s most popular sparkling wines.
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